Attention Per Mille Metric Measures Human Engagement With Ads
· 1h ago · Originally reported by PPC Land
Attention per mille (APM) is a metric that tracks the number of seconds people actually pay attention to an ad for every 1,000 times it is shown. This helps advertisers compare how different ad formats capture real human attention, rather than just counting how often ads are displayed.
Why it matters
APM offers a more meaningful way to measure ad effectiveness by focusing on actual viewer engagement, not just impressions. This can help advertisers make better decisions about where to spend their budgets.
Explain it like I’m new here
It's like counting how long people actually watch a commercial instead of just how many times it plays on TV.
Terms in this story
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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