Explained: How India’s medical regulator is bringing AI-generated ads by doctors and hospitals under new rules
· 3h ago · Originally reported by MediaNama
The guidelines restrict AI-generated promotional campaigns that further commercial interests and address misleading representations of medical services. The post Explained: How India’s medical regulator is bringing AI-generated ads by doctors and hospitals under new rules appeared first on MEDIANAMA .
This is the outlet’s own summary while our desk writes an explainer. Read the full story at MediaNama.
Read the original at MediaNama
Terms in this story
Generative AI in advertising
Generative AI in advertising is the use of AI models that create text, images, video, audio or code to produce ads, variations, targeting and campaign setups, often automatically at scale.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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