EU Council Sets Four-Month Cookie Consent Re-Ask Period in Digital Omnibus Draft
· 3h ago · Originally reported by PPC Land
The EU Council has agreed on a draft for the Digital Omnibus regulation, including a rule that websites must wait four months before asking users for cookie consent again. The draft also states that cookies used for contextual ad measurement and frequency capping do not require user consent. The European Parliament has not yet taken a position, so negotiations are not scheduled.
Why it matters
This proposal could change how websites and advertisers manage user consent for cookies, potentially easing compliance for certain ad functions while affecting user privacy controls.
Explain it like I’m new here
It's like a rule saying websites can't keep bugging you for cookie choices every time you visit, and some cookies for counting ads don't need your OK.
Terms in this story
Related stories
EU Council Proposes Six Cookie Purposes Exempt from Consent Requirements
The EU Council has outlined six specific purposes for using cookies that would not require user consent. Contextual ad measurement is included, but only if it does not involve profiling or data from previous visits. This creates a strict…
How to Review Google Personalized Ads Settings in Gmail
The article provides guidance on how users can check and manage the personalized ads that Google displays within Gmail. It explains the steps to access ad settings and adjust preferences for targeted advertising.
Apple's Safari Uses Intelligent Tracking Prevention to Limit Cross-Site Tracking
Apple's Safari browser employs Intelligent Tracking Prevention, a WebKit feature that detects and restricts cross-site trackers by limiting or blocking their cookies and data. This tool operates directly on users' devices to enhance…
Chrome Expands Suspicious-Site Warnings for Enhanced Protection Users
Google Chrome has introduced new warnings for users with Enhanced Protection, alerting them to sites flagged as potentially suspicious, even when the risk is less certain. Additionally, the browser's Gemini page checks are now processed on…
iubenda Reminds Marketers That Server-Side Tracking Still Requires User Consent
iubenda has clarified that shifting tracking tags to servers does not remove the legal requirement to obtain user consent under GDPR and ePrivacy rules. The company released a guide on October 23 emphasizing this point, and noted that its…
European Publishers Urge EU to Block Meta's Data Crawling Terms Before Deadline
European publishers are calling on the EU to intervene against Meta's new data crawling terms, arguing that removing the word 'train' does not prevent Meta from using their content for AI fine-tuning or grounding. They also highlight that…