Study Finds 9.3% Invalid Clicks for Education Brands Bidding on Competitor Keywords
· 1h ago · Originally reported by PPC Land
A recent analysis by Lunio reveals that education brands bidding on their rivals' names in search ads experience a 9.3% rate of invalid clicks. This highlights a significant risk of wasted ad spend due to non-genuine or fraudulent activity in competitive keyword bidding.
Why it matters
Understanding the prevalence of invalid clicks helps advertisers avoid wasting budgets and improve campaign effectiveness, especially in competitive sectors like education.
Explain it like I’m new here
It's like paying to put up posters, but 1 out of every 10 times someone tears them down before anyone sees them.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Invalid click
An invalid click is an ad click that is not the result of genuine user interest, such as bot clicks, accidental double-clicks, clicks by publishers on their own ads, or manipulated clicks.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
Keyword bidding
Keyword bidding is choosing search terms your ads should appear for and setting how much you are willing to pay per click when someone searches for them.
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