ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds
· 4h ago · Originally reported by PPC Land
Study of 603 office workers in the UK, France and Germany puts the gap at 8.3x against transport screens. What does the 44% recall lift rest on, and who paid?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Go deeper
Related stories
Skai adds Uber ads in eight markets, but not the US
Canada, Mexico, Chile, UK, France, Japan, Taiwan and Australia are covered for eligible brands. Which ad formats, at what cost and how measured goes unanswered.
IAB Australia's audio glossary counts a play after one second of listening
Active streams need 60 seconds and audible ad impressions two, so Australian audio buyers face mixed thresholds. Which formats did the 2026 glossary leave out?
Out-of-home turns a profit for 89% of brands that buy it, Keen data shows
Brands with over $1bn in revenue use OOH at 58%, against 10% below $50m. Digital adoption reached 3.4%, but returns vary widely. Why is the spread so wide?
Freecash passes $500m in user payouts as Almedia nears $1bn run rate
Almedia puts 2025 revenue at $330m and says 9 million people earn on Freecash monthly. Left undefined: which period the run rate annualizes, and if it is gross.
Week of Oct. 5 Evening News Ratings: CBS Evening News Up in Demo
All three evening newscasts did not post gains in total viewers.
Clear Channel Taps Two Top TV Execs to Reprogram Outdoor Advertising
Univision's Wade Davis and former Paramount ads leader John Halley join Clear Channel C-suite