Dolly Davda Discusses the Future of OOH, DOOH, and Programmatic Advertising
· 6d ago · Originally reported by Exchange4Media
Dolly Davda from BookMyShow shares insights on how out-of-home (OOH) and digital out-of-home (DOOH) advertising are evolving, with a focus on the growing role of programmatic technology. The discussion highlights trends and potential changes in how these advertising channels are planned and bought.
Why it matters
Understanding the shift toward programmatic buying in OOH and DOOH helps advertisers and brands adapt to more automated, data-driven approaches, making campaigns more efficient and measurable.
Explain it like I’m new here
It's like putting up digital billboards that can change ads automatically, instead of someone having to swap posters by hand.
Read the original at Exchange4Media
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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