Digital Innovations Group and its IRMA Engine Platform partners with MarketLeverage
· 3h ago · Originally reported by MarTech Series
Digital Innovations Group partners with MarketLeverage to Bring IRMA Engine’s AI Marketing Brain, Campaign Simulation, and Execution Capabilities to Advertisers Digital Innovations Group (DIG), developer of the IRMA Engine, today announced a strategic partnership with MarketLeverage to introduce its AI-powered…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at MarTech Series.
Read the original at MarTech Series
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Meta deploys AI tools to detect child abuse ads, says it actioned 5.3 million content items in India
Meta says it now uses AI to detect seemingly harmless ads that secretly direct users to illegal material off-platform. The post Meta deploys AI tools to detect child abuse ads, says it actioned 5.3 million content items in India appeared…
As agencies push agentic media future, execs work to ward off client rogue fears
Agentic media tools dominate agency pitch decks; just don't mention the Hugging Face Incident.
OpenAI would like to remind marketers that its ads are for the good of humanity
Sponsored by humanity: OpenAI makes its high-minded case for ChatGPT ads.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
Marketers and agencies urged to get to grips with agentic buying
Agentic buying — AI agents handling media purchasing decisions — is emerging as the next shift in how advertising is bought, and marketers and agency teams are being pushed to build a working understanding of it. The message: autonomous…