AI's Expanding Role in Media Agencies Discussed at Digiday Summit
· 1h ago · Originally reported by Digiday
The Digiday Media Buying Summit in October focused on how artificial intelligence is influencing media agencies. Sessions highlighted both the opportunities and challenges that AI brings to media buying and planning.
Why it matters
AI is rapidly changing how media agencies operate, affecting everything from campaign optimization to workflow automation. Understanding its impact helps agencies and advertisers adapt to new tools and strategies.
Explain it like I’m new here
It's like media agencies are learning to use smart robots to help them buy ads better and faster, but they're still figuring out the best way to work with them.
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