Apple Blocks Trade Desk Ads on Safari; AppLovin and Unity in Data Dispute
· 7h ago · Originally reported by ExchangeWire
Apple has blocked ads from The Trade Desk on its Safari browser, potentially impacting programmatic ad delivery. Meanwhile, AppLovin and Unity are engaged in a legal dispute centered on data collection practices. IAB Europe has also introduced new measurement standards for connected TV advertising.
Why it matters
These developments affect how digital ads are delivered and measured, with implications for privacy, targeting, and the effectiveness of ad campaigns across major platforms.
Explain it like I’m new here
It's like a store owner not letting a popular flyer distributor hand out ads in their shop, while two other companies argue about who gets to collect customer info.
Read the original at ExchangeWire
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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