Dash Social and Marquee Brands to Discuss Brand Intelligence and AI at Advertising Week
· 2h ago · Originally reported by MarTech Series
Dash Social and Marquee Brands will participate in a panel at Advertising Week New York to discuss how brand intelligence can offer a new competitive edge as AI becomes widely accessible. The session will feature insights from Marquee Brands' CMO and Dash Social's Head of Creative AI Strategy.
Why it matters
As AI tools become commonplace, marketers are seeking new ways to stand out. Brand intelligence could be the next step in leveraging data and AI for smarter marketing decisions.
Explain it like I’m new here
Now that everyone has smart tools, brands need to use their data in clever ways to stay ahead.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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