CTV Advertising Linked to 10.1% Increase in Brand Consideration
· 2h ago · Originally reported by Storyboard18
Connected TV (CTV) advertising is reported to boost brand consideration by 10.1%, indicating its effectiveness beyond just raising awareness. As brands seek more measurable outcomes, CTV is becoming a preferred channel for driving deeper consumer engagement.
Why it matters
This matters because advertisers are increasingly looking for channels that not only reach audiences but also influence their decisions, making CTV a valuable part of the media mix.
Explain it like I’m new here
It's like TV ads not only making you notice a brand, but also making you more likely to try it out.
Read the original at Storyboard18
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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