CTV Ad Impressions Rise 73% in September Amid Festive-Season Campaigns
· 4h ago · Originally reported by Storyboard18
Connected TV (CTV) ad impressions increased by 73% in September, coinciding with the start of festive-season advertising. The surge reflects brands ramping up their digital video campaigns to reach audiences during a key shopping period.
Why it matters
A sharp rise in CTV ad impressions signals shifting advertiser budgets toward digital video, especially during high-consumption periods. This trend highlights the growing importance of CTV as a channel for reaching consumers at scale.
Explain it like I’m new here
It's like more people are watching ads on smart TVs because it's a busy shopping season, so companies put more ads there.
Read the original at Storyboard18
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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