CTM Integrates With Clio to Link Legal Marketing and Client Intake
· 2h ago · Originally reported by MarTech Series
CTM has launched an integration with Clio, enabling law firms to connect call tracking and lead attribution data directly to their client intake processes. This allows firms to attribute billable revenue to specific marketing channels and reduces manual data entry.
Why it matters
Connecting marketing efforts to actual client revenue helps law firms optimize their advertising spend and understand which channels drive business results.
Explain it like I’m new here
It's like tracking which flyers bring customers to a lemonade stand, so you know which ones work best.
Read the original at MarTech Series
Terms in this story
Go deeper
Related stories
Multi-Touch Attribution Distributes Credit Across Multiple Ad Interactions
Multi-touch attribution is a method that assigns value to each ad a person interacts with before making a purchase or becoming a lead. Unlike last-click attribution, it recognizes the influence of multiple ads in the customer journey.
AppsFlyer Discusses Evolving Cross-Platform Measurement Amid Privacy and AI Shifts
AppsFlyer's Director of Product, Gil Bouhnick, shares insights on how measurement strategies are adapting as customer journeys span multiple devices and channels. He highlights the growing importance of privacy, attribution…
Adelaide Introduces AU Ecosystem to Standardize Outcome Measurement Partners
Adelaide has launched the AU Ecosystem for Outcome Partners, a program that recognizes survey and outcome data providers whose information can be directly linked to Adelaide’s AU media quality metric. This initiative aims to establish a…
Picnic Expands PIQ to Assess Quality of Individual Ad Placements
Picnic has enhanced its PIQ platform to evaluate the quality and prominence of specific ad placements, moving beyond its previous focus on domain and URL-level scoring. This update allows advertisers to gain more granular insights into…
Google Reports 20% Conversion Lift With Tag Gateway for Demand Gen Campaigns
Google has announced that using tag gateway setups for Demand Gen campaigns can boost conversions by up to 20%. The Zebra, an insurance company, saw a 16% increase in conversions during Google's October Demand Gen Drop. Google also…
Attention Per Mille Metric Measures Human Engagement With Ads
Attention per mille (APM) is a metric that tracks the number of seconds people actually pay attention to an ad for every 1,000 times it is shown. This helps advertisers compare how different ad formats capture real human attention, rather…