AI-Powered Platforms Projected to Manage Majority of Ad Spend by 2028
· 2h ago · Originally reported by B&T
Industry forecasts suggest that artificial intelligence-driven platforms could be responsible for handling up to 65% of global advertising spend by 2028. This reflects the rapid adoption of AI technologies in campaign management, targeting, and optimization across digital advertising.
Why it matters
If AI platforms take over most ad spend, it could reshape how ads are bought, sold, and optimized, impacting jobs, transparency, and efficiency in the ad tech ecosystem.
Explain it like I’m new here
It's like letting smart robots decide where most of the money for ads goes, instead of people doing it by hand.
Terms in this story
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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