ChatGPT Launches Visual Ads Amid Marketer Demand for AI Ad Effectiveness
· 21h ago · Originally reported by eMarketer
ChatGPT has begun offering visual advertisements, responding to marketers who want evidence that AI-driven advertising can deliver results. This move marks a shift from text-based to more visually engaging ad formats within the AI platform.
Why it matters
This development highlights the growing interest in AI-powered advertising and the need for measurable outcomes, as marketers look for proof that new technologies can drive real business value.
Explain it like I’m new here
It's like adding pictures to a robot's messages so companies can see if people pay more attention to their ads.
Read the original at eMarketer
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