Indian Brands Begin Using ChatGPT as an Advertising Channel
· 3h ago · Originally reported by cnbctv18.com
Brands in India are starting to use ChatGPT as a new advertising channel. The development signals how generative AI platforms are evolving beyond tools into potential ad inventory sources for marketers.
Why it matters
If AI chatbots become ad channels, it could reshape how brands reach consumers—shifting budgets from traditional search and social toward conversational AI platforms.
Explain it like I’m new here
It's like brands putting up posters inside a really popular chat robot that millions of people talk to every day.
Read the original at cnbctv18.com
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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