ChatGPT Ads Attract Invalid Traffic Alongside New Audiences
· 12h ago · Originally reported by Cybersecurity Insiders
As ChatGPT introduces advertising to its platform, reports indicate that invalid traffic is already targeting these new ad placements. This highlights the rapid adaptation of fraudsters to emerging digital ad channels.
Why it matters
Whenever a new advertising platform launches, it quickly becomes a target for ad fraud, which can waste advertiser budgets and skew campaign results.
Explain it like I’m new here
It's like opening a new lemonade stand and finding out some people are pretending to buy, just to trick you out of your money.
Read the original at Cybersecurity Insiders
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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