ChatGPT Ads See Rapid Growth as Advertisers Continue Experimenting
· 1h ago · Originally reported by ALM Corp
Advertising on ChatGPT is expanding quickly, but many advertisers are still in the experimental phase. Brands are testing how best to use this new channel to reach audiences and measure effectiveness.
Why it matters
This matters because new ad formats on AI platforms like ChatGPT could reshape how brands interact with consumers and allocate budgets.
Explain it like I’m new here
It's like a new kind of billboard just popped up, and companies are figuring out the best way to use it.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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