CANAL+ and DStv Introduce New Advertising Options for African Brands
· 3h ago · Originally reported by Marketing Edge
CANAL+ and DStv have announced new advertising initiatives aimed at providing African brands with expanded opportunities to reach audiences. The announcement was made during the 'Africa Forward' event, highlighting efforts to enhance digital and TV ad offerings across the continent.
Why it matters
This development is significant as it opens up more channels for African businesses to connect with consumers, potentially boosting the region's digital advertising ecosystem.
Explain it like I’m new here
It's like two big TV companies giving local businesses more ways to show their ads to people watching TV and online.
Read the original at Marketing Edge
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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