Bstore Expands Retail Media Network Through Fusion Signage Integration
· 3h ago · Originally reported by B&T
Bstore is enhancing its retail media network by incorporating Fusion Signage into its offering. This move aims to improve in-store digital advertising capabilities for brands and retailers using Bstore's platform.
Why it matters
Retail media networks are becoming a key channel for brands to reach shoppers directly at the point of sale. Integrating advanced signage solutions can help retailers deliver more targeted and dynamic ads in physical locations.
Explain it like I’m new here
It's like putting smarter, digital posters in stores so brands can show better ads to shoppers while they shop.
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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