Brands now have two audiences: Humans who buy and AI agents that influence them
· 3d ago · Originally reported by StoryBoard 18
Brands now have two audiences: Humans who buy and AI agents that influence them
This is the outlet’s own summary while our desk writes an explainer. Read the full story at StoryBoard 18.
Read the original at StoryBoard 18
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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