Brands Move Closer To The Moment Of Choice As AI & Retail Media Converge
· 3h ago · Originally reported by BW Marketing World
Brands Move Closer To The Moment Of Choice As AI & Retail Media Converge
This is the outlet’s own summary while our desk writes an explainer. Read the full story at BW Marketing World.
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Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.