Bolton Achieves 11.6% Sales Increase Through Programmatic Advertising
· 3h ago · Originally reported by The Trade Desk
Bolton reported an 11.6% rise in sales as a result of a programmatic advertising campaign. The case study highlights the effectiveness of programmatic strategies in driving measurable business outcomes.
Why it matters
This demonstrates how programmatic advertising can directly impact sales, offering evidence for marketers considering automated ad buying.
Explain it like I’m new here
It's like using a smart robot to buy ads, and seeing your lemonade stand sell a lot more drinks because of it.
Read the original at The Trade Desk
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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