Large Brands Reduce Share of Sales Revenue Allocated to Advertising
· 1h ago · Originally reported by ecommercenews.com.au
Recent data indicates that major brands are dedicating a smaller percentage of their sales revenue to advertising compared to previous periods. This trend suggests a shift in marketing strategies or a response to changing market dynamics.
Why it matters
Understanding how much big brands invest in advertising helps gauge industry confidence and can influence how ad budgets are set across the market.
Explain it like I’m new here
It's like a store deciding to spend less of its earnings on flyers and posters to attract customers.
Read the original at ecommercenews.com.au
Terms in this story
Go deeper
Related stories
Brands Experiment With Deal Structures for Creator-Led Microseries
Brands are increasingly interested in partnering with creators to produce microseries, but the best practices for ownership, control, and profit-sharing are still being developed. Both brands and creators are navigating how to structure…
Ruggable Redirects Ad Spend From Meta to ShopMy Creators Ahead of IPO
Ruggable is reallocating its advertising budget, reducing spend on Meta platforms and increasing investment in ShopMy creators. This shift comes as the company prepares for a potential initial public offering.
Holding Companies Face Challenges When Bypassing CMOs for C-Suite Relationships
Major advertising holding companies are increasingly seeking direct relationships with top executives beyond the Chief Marketing Officer. This approach can create tension and risks, as it may undermine established marketing leadership and…
Pankajj Rai Departs Huella as Senior Vice President of Ad Sales in India
Pankajj Rai has left his position as Senior Vice President of Ad Sales at Huella in India. No further details about his next move or a replacement have been provided.
Google Ads Shared Budgets Allow Multiple Campaigns to Use a Single Daily Limit
A shared budget in Google Ads lets several campaigns access a common daily spending limit. This setup enables unspent funds from one campaign to be used by another, optimizing overall budget use.
Google Restructures Agency Leadership to Enhance Partner Support
Google has reorganized its agency leadership team with the aim of providing improved support to its advertising partners. The move is intended to strengthen relationships and streamline collaboration with agencies.