BidSafe One and Screencore Partner to Enhance Privacy in Programmatic Monetisation
· 2h ago · Originally reported by ExchangeWire
BidSafe One and Screencore have formed a partnership to improve privacy compliance within Screencore’s programmatic advertising and publisher monetisation systems. The collaboration leverages BidSafe One’s privacy and data protection expertise to strengthen Screencore’s ad tech offerings.
Why it matters
As privacy regulations tighten, ad tech companies must ensure their systems protect user data and comply with laws. This partnership aims to help publishers and advertisers navigate these requirements more effectively.
Explain it like I’m new here
It's like two companies teaming up to make sure online ads follow the rules and keep people's information safe.
Read the original at ExchangeWire
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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