Advertisers Explore Opportunities and Limits on AI Chat Platforms
· 10h ago · Originally reported by Campaign Middle East
Advertisers are examining how AI chat platforms, beyond just ChatGPT, can be used for marketing purposes. The article discusses both the possibilities and restrictions that brands face when leveraging these conversational AI tools.
Why it matters
AI chat platforms are becoming important channels for reaching consumers, but advertisers need to understand both their capabilities and their boundaries to use them effectively and responsibly.
Explain it like I’m new here
It's like figuring out what you can and can't do when talking to customers through smart robots online.
Read the original at Campaign Middle East
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