Best Buy Expands TV Home Screen Ads to Retail Media Buyers
· 2h ago · Originally reported by Simply Wall Street
Best Buy is now allowing retail media buyers to purchase advertising placements on its TV home screens. This move opens up a new digital advertising channel for brands looking to reach consumers directly through connected TVs sold by Best Buy.
Why it matters
This development highlights the growing importance of retail media networks and the use of connected TV platforms for targeted advertising, giving brands more ways to reach shoppers at home.
Explain it like I’m new here
It's like Best Buy letting brands put their ads on the main screen of TVs they sell, so shoppers see them right away.
Read the original at Simply Wall Street
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Go deeper
Related stories
Bstore Expands Retail Media Network Through Fusion Signage Integration
Bstore is enhancing its retail media network by incorporating Fusion Signage into its offering. This move aims to improve in-store digital advertising capabilities for brands and retailers using Bstore's platform.
Preparing Retail Media Networks for Black Friday Holiday Surge
Retail media networks are gearing up for the holiday shopping season, focusing on strategies to handle increased advertiser demand and shopper activity around Black Friday. Key considerations include optimizing ad placements, ensuring…
Executive Turnover Remains a Key Trend in Retail Media Networks
Retail media networks have seen ongoing changes in their executive teams, highlighting a pattern of leadership turnover. This trend suggests that companies in the retail media space are frequently adjusting their strategies and management…
Google Ads Launches Commerce Audience Sharing for Retail Media
Google Ads has introduced a new feature allowing advertisers to share commerce audiences within retail media campaigns. This update aims to help retailers and brands collaborate more effectively by leveraging shared audience data to reach…
Retail Media Merger Enhances Smart Cart Advertising Features
A merger in the retail media sector is set to expand the advertising capabilities of smart shopping carts. The combined entity aims to offer improved ad targeting and shopper engagement within physical retail environments.
McDonald’s Launches Retail Media Business for Brands
McDonald’s has announced the launch of its own retail media business, allowing brands to advertise through its channels. This move follows a trend of major retailers creating new opportunities for advertisers to reach customers directly at…