Bar Keepers Friend’s Felicia Zhang: Creator Marketing Starts With Community, Not Content
· 2h ago · Originally reported by Beet.TV
NEW YORK — Most brands approach creator marketing by identifying reach and working backward to a message. Bar Keepers Friend starts somewhere else entirely. “We really start at something that sits above where the investment goes. We look at what is the story that we want to tell and what is the job that each […]
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Beet.TV.
Terms in this story
Influencer marketing
Influencer marketing is paying or partnering with social media creators to promote products to their followers through posts, videos or livestreams, which must be disclosed as advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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