Brands Urged to Use Caution With AI in Gen Z Marketing Strategies
· 7d ago · Originally reported by https://www.thecurrent.com/
At Advertising Week New York 2026, industry experts highlighted the need for brands to be cautious when leveraging artificial intelligence in campaigns aimed at Gen Z. The discussion focused on the potential risks and challenges of using AI-driven tools to engage this demographic.
Why it matters
As AI becomes more common in marketing, understanding its impact on younger audiences is crucial to avoid missteps and maintain trust. Gen Z's digital savviness means brands must use AI responsibly to avoid backlash or privacy concerns.
Explain it like I’m new here
It's like using a smart robot to talk to kids—you have to be extra careful so you don't say the wrong thing or upset them.
Read the original at https://www.thecurrent.com/
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
Related stories
Meta Reports GEM Ads Model Boosted Conversions and Click-Through Rates
Meta announced that its new GEM ads model, which unifies ad prediction across all its platforms, led to an 18.9% increase in conversions and a 12% rise in click-through rates. The model is powered by thousands of GPUs and aims to improve…
Ikea’s CMO Discusses Brand Consistency Amid Rise of Large Language Models
Ikea’s Chief Marketing Officer commented on the impact of large language models (LLMs) on brand management, emphasizing the importance of maintaining core brand principles as new AI technologies emerge. The CMO suggested that while LLMs…
Omnicom Executive Urges Brands to Coordinate AI Strategies Across Media
Ben Hovaness of Omnicom highlights the rapid growth of AI platform usage and its broad impact on brands' paid, owned, and earned media. He emphasizes the need for brands to develop unified strategies that span different agency disciplines…
Meta Adds Typed Interest Requests to Facebook Feed Using LLMs
Meta has introduced a feature allowing users to type specific interest requests in Facebook Feed and Reels, with results updating in real time during a session. This system leverages large language models (LLMs) to refine content ranking…
TikTok Expands AI-Powered Shopping Features for Advertisers
TikTok is enhancing its advertising offerings by integrating AI-driven shopping capabilities. The platform aims to streamline the path from ad exposure to purchase, reducing the number of steps users need to take to buy products featured…
Character.ai Faces Heavy Losses Despite Growth in Monthly Ad Revenue
Character.ai, a chatbot app, has increased its monthly ad revenue from $0.5 million to $2.5 million over the past year. However, the company is still losing $8 million each month, with nearly half of its costs attributed to computing…