AutoNotion Achieves £8 Programmatic Page RPM Through Opti Digital Partnership
· 2h ago · Originally reported by ExchangeWire
Opti Digital has announced that its collaboration with AutoNotion, an automotive publication, resulted in achieving a programmatic page RPM of £8. The partnership focused on optimizing ad revenue for AutoNotion's large monthly audience.
Why it matters
This demonstrates how specialized ad tech solutions can significantly improve publisher earnings by optimizing programmatic advertising strategies.
Explain it like I’m new here
It's like a magazine using a smart robot to help them earn more money from every page their readers see.
Read the original at ExchangeWire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
eCPM (effective CPM)
eCPM (effective CPM) is the revenue or cost per thousand impressions calculated after the fact, which lets you compare ads sold on CPM, CPC, CPA or other models.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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