Broadcasters Urged to Bring Audience Engagement In-House for Revenue Growth
· 2h ago · Originally reported by VideoWeek
Tim Rudder of UpTalkTV suggests that broadcasters should shift audience engagement efforts from social platforms to their own platforms. He argues that this move can help broadcasters create scalable and repeatable experiences, turning engagement into a direct revenue driver.
Why it matters
This matters because controlling audience engagement allows broadcasters to build stronger relationships with viewers and generate new revenue streams, rather than relying on third-party platforms.
Explain it like I’m new here
It's like a store deciding to talk to customers directly instead of letting someone else handle all the conversations, so they can make more sales.
Read the original at VideoWeek
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