Attentive Introduces New CEO and Expands AI-Powered Marketing Capabilities
· 57m ago · Originally reported by MarTech Series
Attentive has appointed Eric Miao as its new CEO and unveiled a strategy focused on individualized marketing throughout the customer lifecycle. The company also announced the general availability of its MCP, enabling integration of AI tools from OpenAI and Anthropic with Attentive's data and workflows.
Why it matters
This move highlights the growing role of AI in personalizing digital marketing and signals Attentive's intent to innovate in the competitive retail and ecommerce marketing space.
Explain it like I’m new here
Attentive is using smart computer helpers to help brands talk to shoppers in more personal ways.
Read the original at MarTech Series
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