Attain Reports CTV Acquisition Campaign Beat Its CPA Target
· 23h ago · Originally reported by Demand Gen Report
Attain says it scaled customer acquisition on connected TV while coming in under its target cost per acquisition. The company shared results from the campaign, though no specific figures were provided in the excerpt.
Why it matters
CTV is increasingly used for performance marketing, not just brand awareness, so proof it can hit CPA goals matters to advertisers weighing budget shifts from linear and social.
Explain it like I’m new here
It's like finding out that buying ads on streaming TV apps brought in new customers for less money than the company had budgeted for.
Read the original at Demand Gen Report
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
CPA (cost per acquisition)
CPA (cost per acquisition) is the average advertising cost of getting one desired action, such as a sale, sign-up or app install, and also a model paying only for those actions.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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