Athul Prabhu: Programmatic’s next value creator is the intelligent supply side
· 7d ago · Originally reported by PitchOnnet
Athul Prabhu: Programmatic’s next value creator is the intelligent supply side
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PitchOnnet.
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Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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