AppLovin Shares Jump After Hours on Strong Q4 Guidance
· 5h ago · Originally reported by AskTraders.com
AppLovin shares rose in after-hours trading following the company's fourth-quarter guidance, which came in above expectations. The report gave investors a positive signal on the ad software company's forward outlook. Details beyond the guidance beat were not provided.
Why it matters
AppLovin is a major player in app advertising and programmatic mobile marketing, so its guidance is often read as a bellwether for mobile ad spending health.
Explain it like I’m new here
It's like a kid telling the class they'll score even higher on the next test than everyone expected, and everyone claps.
Read the original at AskTraders.com
Terms in this story
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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