AppLabs Expands AdTech Solutions to Support Brand Goals Beyond App Installs
· 1h ago · Originally reported by openPR.com
AppLabs has enhanced its advertising technology platform to offer brands a broader range of full-funnel solutions, moving beyond a focus solely on driving app installs. The company aims to help advertisers achieve deeper engagement and more comprehensive marketing objectives.
Why it matters
This shift reflects a growing trend in mobile advertising, where brands seek to measure and influence user actions beyond initial app downloads, aiming for long-term value.
Explain it like I’m new here
Instead of just helping companies get people to download their apps, AppLabs now helps them keep those people interested and active.
Read the original at openPR.com
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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