Amid Advertising Week New York, LUMA’s Kawaja Says AI is Turning Adtech Into Cage Match
· 4d ago · Originally reported by Beet.TV
Artificial intelligence may make advertising more efficient, but Terence Kawaja doesn’t think efficiency is where the real money will be made. Kawaja, founder and chief executive of investment bank LUMA Partners, said AI will increasingly automate media buying and other advertising workflows. The bigger prize will go…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Beet.TV.
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