Brands Explore Effective Ways to Disclose AI Use in Customer Interactions
· 8h ago · Originally reported by MarTech Series
Brands are rethinking how they inform customers about AI-driven interactions, shifting from simple legal notices to more thoughtful design choices. The goal is to build trust by labeling AI involvement at appropriate moments during chats, recommendations, and service responses.
Why it matters
Clear and well-timed AI disclosures can help brands maintain customer trust as AI becomes more common in digital experiences. This is important as consumers increasingly want to know when they're interacting with automated systems.
Explain it like I’m new here
It's like putting a friendly sign on a robot helper so people know it's a robot, not a person, when they talk to it.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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