Nelen Expands Into Connected TV Through Broadcaster Partnerships
· 10h ago · Originally reported by Exchange4Media
Nelen has entered the connected TV (CTV) market, following Dish TV, by forming partnerships with broadcasters. This move signals Nelen's intent to strengthen its presence in the growing CTV advertising ecosystem.
Why it matters
As more viewers shift to connected TV platforms, companies like Nelen are seeking new opportunities to reach audiences and tap into digital ad revenue. Broadcaster partnerships can help them scale quickly in this competitive space.
Explain it like I’m new here
It's like a new video game company teaming up with popular arcades to get more players to try their games.
Read the original at Exchange4Media
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