Adveritas Extends TrafficGuard Fraud Detection to Cover ChatGPT Traffic
· 10h ago · Originally reported by Kalkine
Adveritas has expanded its TrafficGuard invalid traffic detection platform to include coverage of ChatGPT-related activity, addressing growing concerns about bot traffic originating from AI platforms. The company also reported that a US-based channel partner has onboarded new clients for the solution.
Why it matters
As generative AI tools like ChatGPT generate massive volumes of web traffic, advertisers need ways to distinguish legitimate human visits from automated bot activity to protect their ad spend.
Explain it like I’m new here
It's like adding a new scanner at the door of a concert that can spot people wearing disguises from a popular costume shop everyone's been using lately.
Terms in this story
Fraud detection
Fraud detection in advertising is the process and technology of identifying invalid or fraudulent impressions, clicks, installs and conversions, so they can be blocked in advance or excluded from billing.
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
Bot traffic
Bot traffic is visits, ad impressions or clicks generated by automated software rather than people, ranging from honest search crawlers to fraudulent bots built to look human.
Go deeper
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