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Adveritas (ASX:AV1) Extends TrafficGuard Fraud Detection to ChatGPT Advertising

· 6h ago · Originally reported by Kalkine

Adveritas (ASX:AV1) Extends TrafficGuard Fraud Detection to ChatGPT Advertising

This is the outlet’s own summary while our desk writes an explainer. Read the full story at Kalkine.

Read the original at Kalkine

Terms in this story

Fraud detection

Fraud detection in advertising is the process and technology of identifying invalid or fraudulent impressions, clicks, installs and conversions, so they can be blocked in advance or excluded from billing.

Go deeper

Lesson: How fraud gets caught

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