Adstra Launches Conexa Identity Solution on Snowflake Marketplace
· 2h ago · Originally reported by MarTech Series
Adstra has made its Conexa identity resolution platform available through the Snowflake Marketplace, enabling marketers to assess, enrich, and activate customer identity data natively within Snowflake. This integration aims to streamline how brands manage and leverage their customer data for marketing purposes.
Why it matters
Making identity solutions available directly within cloud data platforms helps marketers use their data more efficiently and securely, improving targeting and personalization while reducing technical hurdles.
Explain it like I’m new here
It's like adding a new tool to your favorite toolbox so you can fix things faster and easier without leaving your garage.
Read the original at MarTech Series
Terms in this story
Identity graph
An identity graph is a database that links the many identifiers belonging to the same person or household, such as emails, device IDs, cookies and IP addresses, into one profile.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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