Ads Drive Consumer Demand. The Shelf Captures It
· 4h ago · Originally reported by AdExchanger
Imagine you’re shopping for laundry detergent. You click to buy your preferred brand, but when your order is fulfilled, the product is out of stock. What do you do? Recent DoorDash data shows that shoppers in this scenario buy a competing brand nearly 12% of the time, while more than 40% of the time they […] The post…
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