AA/Warc forecast: UK adspend to grow 9.9% in 2026
· 3d ago · Originally reported by Campaign UK
The Advertising Association and WARC's joint expenditure forecast projects UK advertising spend will rise by 9.9% in 2026. The figure comes from the AA/Warc Expenditure Report, as reported by Campaign UK.
Why it matters
Adspend forecasts are a key signal of where advertiser budgets are heading. A near-10% growth projection suggests a healthy UK ad market, which affects how much money flows to digital channels, publishers and ad tech platforms.
Explain it like I’m new here
It's like a weather forecast, but for money: experts predict the UK will spend nearly 10% more on advertising next year than it did before.
Read the original at Campaign UK
Terms in this story
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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