Retail & commerce mediaDivision · MercadoLibre
Mercado Ads
Retail media arm of MercadoLibre, Latin America's largest e-commerce and fintech company.
Montevideo, Uruguay · mercadoads.com
What Mercado Ads does
Mercado Ads sells ads to brands and sellers on MercadoLibre's marketplaces across Latin America, including sponsored product listings, display and video, and off-site ads using its shopper data.
Because MercadoLibre also runs Mercado Pago payments, it has an unusually rich view of consumer spending, which makes its retail media offer attractive to consumer brands in the region.
How it makes money
Sellers and brands pay per click for product ads and per impression for display and video placements.
Where it meets invalid traffic
On-site ads face low bot risk; off-site and video extensions require standard IVT and viewability checks.
Products
- Product Ads
- Brand Ads
- Display Ads
- Mercado Play ads