IRIS.TV
CTV content-data platform acquired by Viant in 2024.
Los Angeles, California, USA · founded 2013 · iris.tv
What IRIS.TV does
IRIS.TV identifies what content is playing in streaming video and passes that information into ad requests, so advertisers can target and measure CTV ads by show, genre or suitability.
Viant acquired it in November 2024.
How it makes money
Data and platform fees (now within Viant).
Where it meets invalid traffic
Content-level signals help buyers verify what they are buying in CTV, reducing reliance on unverified app claims.
Products
- IRIS ID