Can I get a refund for ad fraud?
Often, yes, if you can prove it and your contract allows it. Many DSPs, exchanges and ad platforms credit impressions or clicks that accredited measurement flags as invalid, and some pass clawbacks back through the supply chain. Refunds are easiest when terms define invalid traffic, name the measurement vendor and set a claim window before the campaign starts.
Refunds and clawbacks practices vary. Self-serve platforms such as Google Ads and Microsoft Advertising automatically filter some invalid clicks and issue credits after investigating others. In programmatic, a DSP may not bill for impressions its integrated verification flags as GIVT, and some SSPs offer to claw back SIVT payouts from publishers.
To improve your odds: specify the measurement source (and whether it covers SIVT) in the insertion order, keep impression-level logs, file claims quickly, and prefer partners who publish IVT policies. Refunds for traffic that already passed through several resellers are much harder, which is another argument for shorter supply paths.