Eternal Trades Adonmo Digital Ad Platform for MyGate Stake in ₹156 Crore Deal
· 3h ago · Originally reported by Storyboard18
Eternal, the parent company of Zomato, has exchanged its digital advertising platform Adonmo for a stake in MyGate, in a deal valued at ₹156 crore. This transaction involves swapping ownership rather than a cash purchase.
Why it matters
This deal highlights strategic shifts in the digital advertising ecosystem, as companies realign assets to focus on growth areas and partnerships. Such moves can reshape competition and innovation in ad tech.
Explain it like I’m new here
It's like trading your video game for someone else's, hoping the new one will help you win more often.
The deal
MyGate → Adonmo · acquisition · announced
See the full M&A tracker.
Read the original at Storyboard18
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