Salesforce to Acquire Braze for $5.66 Billion in Cash Deal
· 1h ago · Originally reported by PPC Land
Salesforce has agreed to acquire Braze, a customer engagement platform, for $5.66 billion in cash. Braze shareholders will receive $47.50 per share, with the transaction expected to close in Salesforce's fiscal 2028.
Why it matters
This acquisition strengthens Salesforce's position in marketing technology by adding Braze's real-time customer engagement capabilities, potentially reshaping how brands connect with audiences across digital channels.
Explain it like I’m new here
It's like a big company buying a tool that helps businesses talk to their customers better, so they can work together and reach more people.
The deal
Salesforce → Braze · acquisition · announced · $5.66B
See the full M&A tracker.
Related stories
Publicis Groupe Finalizes FTC Agreement for LiveRamp Acquisition
Publicis Groupe has reached an agreement with the Federal Trade Commission (FTC) regarding its planned acquisition of LiveRamp. The deal appears to have cleared a key regulatory hurdle, allowing Publicis to proceed with integrating…
FTC and Publicis Groupe Reach Agreement on $2.2B LiveRamp Acquisition
The US Federal Trade Commission and Publicis Groupe have come to an agreement regarding Publicis's planned $2.2 billion acquisition of LiveRamp. Details of the agreement have not been disclosed, but the deal had been under regulatory…
FTC Proposes Consent Order for Publicis Acquisition of LiveRamp
The Federal Trade Commission has proposed a consent order regarding Publicis's planned acquisition of LiveRamp. This step indicates regulatory scrutiny of the deal, which involves major players in advertising technology and data management.
FTC Approves Publicis Acquisition of LiveRamp With Market Neutrality Conditions
The FTC has approved Publicis' $2.2 billion acquisition of LiveRamp, but imposed several conditions to ensure market neutrality. The order includes specific rules that Publicis must follow to prevent anti-competitive behavior.
Potential Ad Tech Partnership Could Impact JOYY Stock Outlook
A possible collaboration involving JOYY and an ad tech company is being discussed as a factor that could influence the investment case for JOYY's stock. Details about the nature of the partnership or the companies involved have not been…
UK Ad Tech Stocks Gain Attention Amid Regulatory Review of Sky’s ITV Bid
Three UK ad tech companies are drawing investor interest as regulators examine Sky's proposed acquisition of ITV. The scrutiny of this high-profile media deal is putting a spotlight on related digital advertising businesses in the region.