In-App Bidding Gains Momentum Over Web Programmatic in India
· 2h ago · Originally reported by Agency Reporter
In India, in-app bidding is becoming more popular than traditional web-based programmatic advertising. This shift reflects changing user behavior and advertiser strategies as mobile app usage continues to rise in the region.
Why it matters
Understanding the move toward in-app bidding helps advertisers and publishers adapt to where audiences are spending their time and how ad inventory is bought and sold.
Explain it like I’m new here
It's like more people are shopping in apps instead of websites, so stores are moving their ads to where the shoppers are.
Read the original at Agency Reporter
Terms in this story
In-app bidding
In-app bidding is a real-time auction inside mobile apps where multiple ad networks and buyers bid simultaneously for each ad impression, replacing the sequential mediation waterfall.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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